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One of the key phrases I heard when I was working for TikTok, is ‘ I t all starts on TikTok.’ Tiktok is an egalitarian app because anybody can blow up. “With CKay’s song blowing up, that is what TikTok is about. “We’ve been fighting this fight on TikTok for the longest time about giving credit to original creators.”īut 24-year-old Grace Amaku, a verified Nigerian American TikToker and former employee at TikTok, says TikTok wants to help budding talents receive the attention they deserve. “If I’m being honest, I feel angry whenever I see comments from Moroccans or creators from other countries crediting that DJ for the sound instead of CKay,” Francis says. All of this makes it hard for emerging artists to enjoy or reap from the attention their songs garner when they blow up on a global scale. It could have been remixed by a TikTok creator without giving proper credit or used in a video, also without proper credit. While established artists like Drake or Megan Thee Stallion have been known to utilize the app to help their songs find virality, emerging artists - particularly artists from non-Western countries - don’t often get to be at the center of their own sounds when they go viral. It is not uncommon for emerging artists to go unrecognized when their songs blow up on TikTok.

A move that has gone a long way in reaffirming that he indeed owns the song. What he means by setting things straight meant was posting a 34-second TikTok video of himself singing an acoustic version of the song. I appreciate the love, but, yeah, I had to go on TikTok again and set things straight.” Also, certain countries enjoyed the music a little too much and started to claim it was theirs. “Because, for one, it was a bootleg version two, a lot of the TikTok videos renamed the song, so many people on the internet didn’t even know whose song it was. (Eventually all artists agreed on a proper release.) “ I felt robbed at first,” CKay says. The remix with DJ Yo and Axel, a slowed-down version of the original, has been the most popular of these iterations - but the pair initially released the song before securing CKay’s permission. And while different creators on TikTok were making several iterations of the sound - which often went viral - the song’s true creator sometimes got lost.

Some listeners claim it was made by a Moroccan artist whose cover had gained some attention. In spite of the song’s success, several misconceptions have ridden its coattails, primarily about where it came from and who made it. You don’t have to do too much to use the sound, that’s what makes it so easy. “People use the sound when they’re trying to feel cute, or when they’re serving face card. “I find the sound really cute,” says Fola Francis, a 27-year-old fashion designer who regularly posts on TikTok. The most popular are the dance videos replicating a dance routine created by popular TikToker Tracy Joseph. For TikTok users, the sound is fluid and versatile and can be used in creating different kinds of content. On the track, CKay grapples with an intense desire for a love interest. “Love Nwantinti” means small love in Igbo, the language in which CKay sings a better part of the song. 4': 'It Was Absolute Pandemonium'Ĭhasteness, Soda Pop, and Show Tunes: The Lost Story of the Young Americans and the Choircore Movementīorn to middle-class Igbo parents in Kaduna, a state in northern Nigeria, CKay began to make waves in the music industry with the release of his 2018 dance tune “Container.” Since then, he has released two EPs and collaborated with some of the country’s biggest stars, including Davido, while putting forth a sexy, dance-worthy, and sometimes experimental brand of Afrobeats. Right now, “Love Nwantiti” is charting in 160 countries.īlack Sabbath on the Making of 'Vol. And since September 11th, the song has remained the most Shazamed song in the world, beating out the Kid Laroi and Justin Beiber’s “ Stay ,” and Elton John’s remix of “ Cold Heart” featuring Dua Lipa. On TikTok, more than 3 million videos have been created under the sound. She showed it to me again two days later and it had gone completely viral.”įor weeks now, that TikTok sound, a remix of CKay’s song featuring DJ Yo and Axel, has taken over the video-sharing app and has grabbed the ears of millions of listeners across the world.

“So I didn’t expect it to blow up all over again. “‘Love Nwantiti’ blown up in Nigeria and many other countries last year,” the 26-year-old tells Rolling Stone. The friend told him he thought the sound would be huge on the app, but Ekweani - a Nigerian emo-Afrobeats singer-songwriter and producer who performs as CKay - didn’t take that predicition seriously. One night in early September, a friend of Chukwuka Ekweani sent him a clip of his song “Love Nwantiti” being used in a TikTok challenge.